Gender and mediation: the male figure on television
The mass media are cultural industries of high consumption amongst Mexican population, becoming a reference to explain the popular culture and the social behavior. From them, television keeps going a high popular influence mass, from messages that seek to respond to the information and entertainment needs of all sectors. In matter of gender and cultural representation, the TV messages associate the masculine figure with the stereotype of the strong, successful and productive man, which invisibilizes a reality of the masculinities in Mexico, transgress the human development and reinforces the inequity between man and women. This situation implies in a silent conflict that violence the Human Rights and the legal environment of the television as a media. That is why is necessary to rule the media and the message in order to transform the traditional structures of power in the democratic systems, taking the cognitive mediation as an alternative method of solution of controversies.
Keywords: conflict; masculinity; television; cognitive mediation